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BTV.V - Bluerush Media Group

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By mrduediligence

Posted: Thursday Feb 23 10:50:41AM 2017

BlueRush's DigitalReach product now has 40,000 users

2017-02-23 11:19 MT - News Release


Mr. Larry Lubin reports


BlueRush Media Group Corp.'s product DigitalReach has reached a major milestone since it was first launched in 2012. Now in the hands of nearly 40,000 financial advisers across Canada, the software-as-a-service (SaaS) content management platform is an established, proven application that has been tested by Brexit and the recent U.S. election. The results are simply outstanding.

Developed by BlueRush Digital Media Corp., DigitalReach helps front-line sales departments to simply and effectively nurture customer relationships with curated, preapproved content that is designed to be shared with customers and the public at large. As a SaaS application, users can access the platform from any computer with a Wi-Fi connection and secure log-in credentials. Once on the platform, users search for approved content that is beneficial to each customer, and then they send it to them. Every communication sent from DigitalReach is personalized, tracked and logged. Users see in real time what content is engaging for customers and, more importantly, what content is not engaging. No complicated analytics required. Customers receive a responsive-designed e-mail that is fully branded and personalized to each and every customer.

Content is king today. DigitalReach breathes new life in content that small businesses and corporations already have on their hard drives, intranets and servers. It stores the content in a central Web-based library with customizable search parameters, and lets users choose the content their customers need that are both timely and relevant to their personal situation. The built-in dashboard is easy to use and reports in real time.

"The best practice behaviour of increasing the relevancy of the touch points with your customers is paying off for nearly 40,000 financial advisers across Canada," says Larry Lubin, chief executive officer and president of BlueRush. "Investors want to receive relevant information from their financial advisers. Banks and investment companies have a lot of content advisers can use to nurture their customers to save more money for retirement, for example." In this era of transparency around investment management fees, DigitalReach is an application that is caught up to the demand.

Customer relationship management systems are useful; however, regularly sharing content with customers has proven to grow a business significantly. This low-cost, SaaS solution is very effective in getting customers to buy more products from brands and adviser sthey trust.

Over 30 major financial institutions and investment firms empower their front line with access to DigitalReach. These clients use the platform for both content marketing and regulatory requirements resulting from the new point-of-sale regulations (CRM2). Register for your demo today on DigitalReach's website.

About BlueRush Media Group Corp.

BlueRush , through its wholly owned subsidiary, BlueRush Digital Media, is a digital marketing company which combines leading-edge technology with award-winning creative design. BlueRush is a fintech and health care specialist providing services in strategy, user experience, design and implementation.

© 2017 Canjex Publishing Ltd. All rights reserved.

By mrduediligence

Posted: Thursday Dec 29 3:25:29PM 2016

BlueRush loses $68,844 in Q1

2016-12-29 16:04 MT - News Release


Mr. Laurence Lubin reports


BlueRush Media Group Corp. has filed the company's financial results for its first quarter ended Oct. 31, 2016. Through its wholly owned subsidiary BlueRush Digital Media, the company provides leading-edge digital marketing technology, services and solutions to Fortune 500 organizations in the financial, telecom and health care sectors.

Highlights for the first quarter include:


Achieved revenues of $971,868 and a loss of $68,844;
Product-related revenues now one-third of revenue achieved;
Winner of W3 silver award for Allstate Co.-personalized Individeo;
Launch of DigitalReach product website;
Service side of business was weaker as major financial clients postponed projects.

Larry Lubin, BlueRush president and chief executive officer, stated: "We have begun to deliver on a strategic decision to launch products that would pave the way for a brighter future. Our product side is gaining traction with 32 major financial service organizations having adopted them. Recurring product revenue has grown significantly and now represents close to one-third of total revenue.

"The services side of the business has been weaker with a tightening of marketing budgets in the financial services sector. Focus will be shifting to deeper IT projects, where budgets remain healthier and BlueRush has a strong track record. We will continue to invest in development on the product side while simultaneously rebalancing required resources from the service side to the optimal level.

"Product development has been funded entirely by operating revenue. This has the advantage of not having diluted shareholders, but means the R&D and marketing cost of our main products has been internally funded. We believe this places BlueRush in a strong position as our products gain traction."

About BlueRush Media Group

BlueRush Media Group, through its wholly owned subsidiary, BlueRush Digital Media, is a digital marketing company which combines leading-edge technology with award-winning creative production. BlueRush provides digital strategy, design and development services, along with a suite of proprietary products used by major Fortune 500 organizations in financial services, health care and telecom.

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© 2016 Canjex Publishing Ltd. All rights reserved.

By mrduediligence

Posted: Wednesday Nov 30 12:23:33PM 2016

Bluerush Media Group(BTV.V) Due Diligence Report Price: $0.055 Common Shares: 32,593,000 Insider Holdings: 20,897,410 or 64.1% as per the last information circular Website: ASSETS Cash: 2,068,136 – $0.063 cents a share in cash Accounts Receivable: $733,540 Prepaid Expenses: $23,062 Investment Tax Credits: $412,378 Tax Credits Recoverable: $530,783 Equipment: $36,123 Intangible Assets: $578,957 Total Assets: $4,402,492 LIABILITIES Accounts Payable: $686,699 Deferred Revenue: $203,012 Term Loan(Current Portion): $249,900 Total Term Loan: $952,386 Deferred Taxes: $117,018 Total Liabilities: $2,209,015 MD&A Highlights BlueRush, through its wholly owned subsidiary, BlueRush Digital Media Corp., is a digital sales and marketing company which combines leading edge technology with award winning creative design. BlueRush helps companies design, develop and manage their end-to-end digital media strategy. BlueRush has deep roots in the FINTECH (Financial Technology industry) providing services and products to leading financial service organizations. The Company has developed a product suite which provides one to one personalization across the entire customer journey. BlueRush Media Group Corp. is a publicly listed company on the TSX Venture Exchange trading under the symbol "BTV" and is headquartered at 75 Sherbourne Street in Toronto, Canada along with a French bilingual office in Montreal, Quebec. For the year ended July 31, 2016 BlueRush achieved revenues of $3,572,326 compared to $3,925,362 for the year ended July 31, 2015. The Company reported a net loss of $182,303 compared to net earnings of $505,301 in the previous year. Due to the nature of our business, the timing in the completion of projects will differ each quarter depending on the types of projects we are engaged in. During the year ended July 31, 2016, the Company continued enhancements to the marketing side of DigitalReach for its major bank and financial clients. All combined, BlueRush now has more than 50,000 financial advisors making use of the DigitalReach platform. This will represent hundreds of thousands of campaigns and millions of emails sent over the course of each year and growing. More specifically the BlueRush product ecosystem generates recurring revenues through a corporate license fee as well as a per user fee. Also during the year the Company continued work on service related projects including tools, calculators, websites and videos. The Company also launched another IndiVideo™ project for a major financial service dealer. The Company is working on integrating DigitalReach with financial tools and IndiVideo enabling advisors in the future to send and personalize content all through the same platform. On the healthcare side, the MCaW or Managing Cancer at Work™ program, a strategic partnership of Johns Hopkins and BlueRush has attracted the interest of major US insurance firms looking to implement the program as part of its sales strategy for related insurance products. The Company intends to use the proceeds of the above terms loans to fund its marketing and sales force for its new products and to also fund new developments in current and future products. BlueRush also had available a revolving line of credit in the form of an overdraft on its chequing account with CIBC to a maximum of $1,000,000 or the aggregate of 75% of accounts receivable under 90 days and 40% of work in process and unbilled disbursements (to a maximum of $500,000). The credit facility was interest bearing at the CIBC prime rate plus 1.50% per annum. The credit facility was cancelled during the year ended July 31, 2016 as the Company no longer required the availability of these funds. Material ongoing contractual obligations of BlueRush relate to the payment of operating leases for office premises. BlueRush leases office space in Toronto, Ontario located at 75 Sherbourne Avenue, Suite 112, and in Montreal, Quebec located at 1751 Richardson, Suite 5105. Lease commitments are outlined in BlueRush’s audited consolidated financial statements. The Company’s capital expenditures have historically been low and there are no significant capital expenditures planned within the next fiscal year, other than for further development of internally generated intangible assets and general purchases of computer equipment and furniture. During the year ended July 31, 2016, the Company’s management handled investor relation activities.

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