BTV.V - Bluerush Media Group
Posted: Thursday Feb 23 10:50:41AM 2017
BlueRush's DigitalReach product now has 40,000 users
2017-02-23 11:19 MT - News Release
Mr. Larry Lubin reports
BLUERUSH ANNOUNCES MAJOR MILESTONE FOR DIGITALREACH
BlueRush Media Group Corp.'s product DigitalReach has reached a major milestone since it was first launched in 2012. Now in the hands of nearly 40,000 financial advisers across Canada, the software-as-a-service (SaaS) content management platform is an established, proven application that has been tested by Brexit and the recent U.S. election. The results are simply outstanding.
Developed by BlueRush Digital Media Corp., DigitalReach helps front-line sales departments to simply and effectively nurture customer relationships with curated, preapproved content that is designed to be shared with customers and the public at large. As a SaaS application, users can access the platform from any computer with a Wi-Fi connection and secure log-in credentials. Once on the platform, users search for approved content that is beneficial to each customer, and then they send it to them. Every communication sent from DigitalReach is personalized, tracked and logged. Users see in real time what content is engaging for customers and, more importantly, what content is not engaging. No complicated analytics required. Customers receive a responsive-designed e-mail that is fully branded and personalized to each and every customer.
Content is king today. DigitalReach breathes new life in content that small businesses and corporations already have on their hard drives, intranets and servers. It stores the content in a central Web-based library with customizable search parameters, and lets users choose the content their customers need that are both timely and relevant to their personal situation. The built-in dashboard is easy to use and reports in real time.
"The best practice behaviour of increasing the relevancy of the touch points with your customers is paying off for nearly 40,000 financial advisers across Canada," says Larry Lubin, chief executive officer and president of BlueRush. "Investors want to receive relevant information from their financial advisers. Banks and investment companies have a lot of content advisers can use to nurture their customers to save more money for retirement, for example." In this era of transparency around investment management fees, DigitalReach is an application that is caught up to the demand.
Customer relationship management systems are useful; however, regularly sharing content with customers has proven to grow a business significantly. This low-cost, SaaS solution is very effective in getting customers to buy more products from brands and adviser sthey trust.
Over 30 major financial institutions and investment firms empower their front line with access to DigitalReach. These clients use the platform for both content marketing and regulatory requirements resulting from the new point-of-sale regulations (CRM2). Register for your demo today on DigitalReach's website.
About BlueRush Media Group Corp.
BlueRush , through its wholly owned subsidiary, BlueRush Digital Media, is a digital marketing company which combines leading-edge technology with award-winning creative design. BlueRush is a fintech and health care specialist providing services in strategy, user experience, design and implementation.
© 2017 Canjex Publishing Ltd. All rights reserved.
Posted: Thursday Dec 29 3:25:29PM 2016
BlueRush loses $68,844 in Q1
2016-12-29 16:04 MT - News Release
Mr. Laurence Lubin reports
BLUERUSH REPORTS Q1 REVENUE OF $971,868; PRODUCT RELATED REVENUE NOW HIGHEST EVER AT 1/3RD OF TOTAL
BlueRush Media Group Corp. has filed the company's financial results for its first quarter ended Oct. 31, 2016. Through its wholly owned subsidiary BlueRush Digital Media, the company provides leading-edge digital marketing technology, services and solutions to Fortune 500 organizations in the financial, telecom and health care sectors.
Highlights for the first quarter include:
Achieved revenues of $971,868 and a loss of $68,844;
Product-related revenues now one-third of revenue achieved;
Winner of W3 silver award for Allstate Co.-personalized Individeo;
Launch of DigitalReach product website;
Service side of business was weaker as major financial clients postponed projects.
Larry Lubin, BlueRush president and chief executive officer, stated: "We have begun to deliver on a strategic decision to launch products that would pave the way for a brighter future. Our product side is gaining traction with 32 major financial service organizations having adopted them. Recurring product revenue has grown significantly and now represents close to one-third of total revenue.
"The services side of the business has been weaker with a tightening of marketing budgets in the financial services sector. Focus will be shifting to deeper IT projects, where budgets remain healthier and BlueRush has a strong track record. We will continue to invest in development on the product side while simultaneously rebalancing required resources from the service side to the optimal level.
"Product development has been funded entirely by operating revenue. This has the advantage of not having diluted shareholders, but means the R&D and marketing cost of our main products has been internally funded. We believe this places BlueRush in a strong position as our products gain traction."
About BlueRush Media Group
BlueRush Media Group, through its wholly owned subsidiary, BlueRush Digital Media, is a digital marketing company which combines leading-edge technology with award-winning creative production. BlueRush provides digital strategy, design and development services, along with a suite of proprietary products used by major Fortune 500 organizations in financial services, health care and telecom.
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© 2016 Canjex Publishing Ltd. All rights reserved.
Posted: Wednesday Nov 30 12:23:33PM 2016